Sony
Sony 77-Inch Bravia 8 OLED 4K Smart Google TV
Model: K-77XR80
$3,298.00
Large-format Sony OLED with Acoustic Surface Audio+
Key specs
Screen Size
77″
Panel
OLED
Resolution
4K
Refresh Rate
120Hz
HDR
Dolby Vision, HDR10, HLG
HDMI
4 (2 × HDMI 2.1)
Smart OS
Google TV
Peak Brightness
~700 nits (peak)
Processor
Cognitive Processor XR
Gaming Features
HDMI 2.1 ×4, VRR, ALLM, FreeSync, G-Sync
Pros & cons
✓ Pros
- Premium cinematic image
- Outstanding audio
- Perfect PS5 companion
✗ Watch-outs
- Only 2 HDMI 2.1 ports
- Premium price
- Heavy
About the Sony Bravia 8 OLED 77″
Large-format Sony OLED with Acoustic Surface Audio+
Frequently asked about this product
Q. Is the Sony Bravia 8 OLED 77″ worth buying in 2026?
A. If you value its combination of specs and brand reputation, yes — the Sony Bravia 8 OLED 77″ remains competitive at its current price point of $3,298.00. Compare it head-to-head with rivals below before deciding.
Q. What's the Sony Bravia 8 OLED 77″'s biggest weakness?
A. Only 2 HDMI 2.1 ports
Q. Is the Sony Bravia 8 OLED 77″ good for everyday use?
A. Yes. The Sony Bravia 8 OLED 77″ is designed to handle typical daily workloads reliably. For specialized or heavy use, check the specs table above.
Q. How does the Sony Bravia 8 OLED 77″ compare to its direct rivals?
A. We've built dedicated head-to-head comparison pages for every major rivalry. Scroll below or use the site search (top right) to find "[K-77XR80] vs [competitor model]".
Q. Does the Sony warranty cover manufacturing defects?
A. Sony typically includes a 1-year limited warranty on manufacturing defects. Always check the current warranty terms on the Amazon listing before buying — terms can change.
Q. Where can I get the best price on the Sony Bravia 8 OLED 77″?
A. Prices fluctuate. Amazon is usually competitive, and our price history tool (linked in the footer) tracks historical lows so you can buy during a dip.
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