LG OLED77C1PUB C1
$1,599.99
The LG OLED77C1PUB is a compelling choice in the TVs market. With 4,521 Amazon ratings averaging 4.7/5 stars, it has proven itself with real buyers. Self-lit OLED pixels for perfect blacks.
LG OLED77C1PUB C1 vs Roku Hiro TV 40 1080P
Compare LG OLED77C1PUB C1 and Roku Hiro TV 40 1080P side by side with the specs buyers actually care about, a cleaner breakdown of strengths and tradeoffs, and a clearer verdict on which model fits different priorities.
Roku Hiro TV 40 1080P
Best Value Winner$122.49
For buyers comparing shortlist options, this product stands out because Amazon shoppers currently rate it 5.0/5, the current listed price is $122.49, the standout feature is enjoy america’s #1 streaming experience: hiro...
Side-by-side specs
The table below puts the core differences in one place so buyers can quickly compare the display, performance, battery, connectivity, and value details that matter most. Highlighted cells mark the stronger value-oriented spec on each row.
| Spec | LG OLED77C1PUB C1 | Roku Hiro TV 40 1080P |
|---|---|---|
| Screen Size | Winner77 Inches | 40 Inches |
| Resolution | Winner4K (3840x2160) | 1080p |
| Display Technology | OLED | LED |
| HDR | WinnerDolby Vision | — |
| Refresh Rate | 120 Hz | 60 |
| Smart Platform | webOS 6.0 | Smart TV |
| HDMI Ports | Winner4 x HDMI | 3 x HDMI |
| HDMI Standard | WinnerHDMI 2.1 | — |
| Audio | Winner60W 2.2ch | — |
| Model Year | Winner2021 | — |
| User Rating | 4.7/5 | 5.0/5 |
| Current Price | $1,599.99 | Winner$122.49 |
| Model | OLED77C1PUB | Renewed |
| Ports | Winner4 (all HDMI 2.1) | — |
| Ncluded Omponents | — | WinnerHiro Roku TV 40" 1080p Full HD Smart Roku TV, Remote Control, Stand, User Guide |
| Onnectivity Echnology | — | WinnerBluetooth, HDMI, Optical Audio, USB, Wi-Fi |
| Pecial Eature | — | WinnerA simple remote that will never push your buttons, A ton of entertainment at the best price—free, Bright and beautiful picture, Enjoy America’s #1 streaming experience, Simple streaming See more |
| Brand | — | WinnerRoku |
| Aspect Ratio | — | Winner16:9 |
| Upported Nternet Ervices | — | WinnerApple TV, Disney Plus, Hulu, Netflix, Prime Video |
LG OLED77C1PUB C1
Standout strengths
- Self-lit OLED pixels for perfect blacks
- α9 Gen4 AI Processor 4K
- 120Hz native refresh rate
- 4 HDMI 2.1 ports for gaming
Main tradeoffs
- âś— Potential burn-in
- âś— Limited brightness vs QLED
Roku Hiro TV 40 1080P
Standout strengths
- Enjoy America’s #1 streaming experience: Hiro is home to entertainment’s most entertaining streaming platform, Roku. Stream all your favorite apps, play trivia, and even take a trip to Roku City.
- Bright and beautiful picture: Bright, colorful, and super sharp, FHD on this 40-inch smart TV makes your entertainment pop. With Roku Smart Picture, Hiro automatically chooses the right picture mode for whatever you’re watching.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast. / Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A simple remote that will never push your buttons: Enjoy a remote that does exactly what a remote should—give you complete and easy control over your TV. / Sounds good: With enhanced audio quality and features, your shows and movies will be extra pleasing to the ears. Bluetooth headphones pair seamlessly with Hiro—it’s the quietest way to get the biggest sound.
Main tradeoffs
- Check price, ecosystem fit, and the full spec table before deciding because these details usually determine the better value.
What buyers should focus on
LG OLED77C1PUB C1 vs Roku Hiro TV 40 1080P should be judged on panel tech, screen size, HDR support, smart platform, and how much performance you get for the asking price.
TV shoppers who care about picture quality usually look at Mini-LED/QLED/OLED class differences, gaming readiness, and whether the room is bright or light-controlled.
It also matters whether you are optimizing for cinematic impact, console gaming, or getting the strongest value for everyday streaming.
Which one is better?
Winner: Roku Hiro TV 40 1080P
Roku Hiro TV 40 1080P is the better bang-for-your-buck winner on this page because it comes out ahead on more of the specs and value signals that matter most for buyers shopping this category. It wins here because it lands at the better current price for what it delivers, comes out ahead on ncluded omponents, comes out ahead on onnectivity echnology.
LG OLED77C1PUB C1 is the stronger pick if you want the larger-screen, more theater-style setup with its 77 Inches panel and OLED display class. Roku Hiro TV 40 1080P makes more sense if you care more about keeping cost and size in check, because it lands at a meaningfully lower current price point while still giving you a 40 Inches 4K TV. For most shoppers, the real decision is premium big-screen impact versus value-oriented everyday viewing.
Use the side-by-side table first, then open the deeper review pages if you want more context on setup, long-term ownership, and which model is the smarter buy for your exact priorities.