ASUS Proart PA278CV 27 Professional
$399.99
The ASUS ProArt PA278CV is a compelling choice in the Monitors market. With 5,614 Amazon ratings averaging 4.8/5 stars, it has proven itself with real buyers. 27" 4K UHD IPS Panel.
ASUS Proart PA278CV 27 vs LG 27GP950 B Ultragear 4K
Compare ASUS Proart PA278CV 27 Professional and LG IPS 4K side by side with the specs buyers actually care about, a cleaner breakdown of strengths and tradeoffs, and a clearer verdict on which model fits different priorities.
Monitors24 spec rows comparedWinner verdict + tradeoffs included
LG IPS 4K
Best Value Winner$796.99
The LG 27GP950-B is a compelling choice in the Monitors market. With 4,823 Amazon ratings averaging 4.7/5 stars, it has proven itself with real buyers. 27" 4K UHD IPS Panel.
Adaptive Sync
LG IPS 4K comes out ahead on adaptive sync.
ASUS Proart PA278CV 27 Pro...: —LG IPS 4K: G-Sync Compatible
HDR
LG IPS 4K comes out ahead on hdr.
ASUS Proart PA278CV 27 Pro...: —LG IPS 4K: VESA DisplayHDR 600
Refresh Rate
LG IPS 4K has the faster motion target on paper.
ASUS Proart PA278CV 27 Pro...: 60HzLG IPS 4K: 144Hz (OC 160Hz)
Side-by-side specs
The table below puts the core differences in one place so buyers can quickly compare the display, performance, battery, connectivity, and value details that matter most. Highlighted cells mark the stronger value-oriented spec on each row.
| Spec | ASUS Proart PA278CV 27 Professional | LG IPS 4K |
|---|---|---|
| Screen Size | 27 Inches | 27 Inches |
| Display | IPS 4K display | IPS 4K display |
| Resolution | 3840 x 2160 (4K) | 3840 x 2160 (4K) |
| Panel Type | IPS | IPS |
| Refresh Rate | 60Hz | Winner144Hz (OC 160Hz) |
| Response Time | 5ms (GtG) | Winner1ms (GtG) |
| Brightness | 350 nits | Winner600 nits (Peak 1000 nits HDR) |
| Color Gamut | Winner100% sRGB, 95% DCI-P3 | — |
| HDR | — | WinnerVESA DisplayHDR 600 |
| Adaptive Sync | — | WinnerG-Sync Compatible |
| USB-C | USB-C 65W | WinnerUSB-C with 90W Power Delivery ✓ Stunning 4K picture quality ✓ Excellent HDR performance ✓ Fast refresh rate for gaming ✓ G-Sync and FreeSync support ✗ Premium price ✗ No built-in KVM switch ✗ Stand could be better |
| HDMI Ports | — | WinnerHDMI 2.1 |
| DisplayPort | — | WinnerDisplayPort 1.4 |
| Adjustability | WinnerHeight | — |
| Power Consumption | Winner65W | 90W |
| Weight | — | Winner14.8 lbs |
| User Rating | 4.8/5 | 4.7/5 |
| Current Price | Winner$399.99 | $796.99 |
| Model | proart pa278cv 27 professional | 27gp950 b ultragear 4k |
| Vesa | 100x100mm | 100x100mm |
| Brand | ASUS | LG |
| Product Type | Monitor | Monitor |
| Series | Proart PA278CV 27 Professional | IPS 4K |
| Dimensions | — | Winner24.3" x 17.1" x 10.5" |
ASUS Proart PA278CV 27 Professional
Standout strengths
- 27" 4K UHD IPS Panel
- 100% sRGB, 100% Rec.709, 95% DCI-P3
- USB-C 65W Power Delivery
- Calman Verified Color Accuracy
Main tradeoffs
- ✗ 60Hz only (no gaming)
- ✗ No HDR
- ✗ No Height Adjustment on cheaper model
LG IPS 4K
Standout strengths
- 27" 4K UHD IPS Panel
- 144Hz Refresh Rate (OC 160Hz)
- 1ms Response Time (GtG)
- NVIDIA G-Sync Compatible, AMD FreeSync Premium Pro
Main tradeoffs
- ✗ Premium price
- ✗ No built-in KVM switch
- ✗ Stand could be better
What buyers should focus on
ASUS Proart PA278CV 27 Professional vs LG IPS 4K Monitor should be judged on panel quality, resolution, refresh rate, ports, and how each display fits the intended desk setup.
Monitor buyers usually care about color fidelity, motion clarity, USB-C or docking support, ergonomics, and whether the screen is for gaming, work, or creator use.
The better pick often depends on whether you want a sharper productivity panel, a faster gaming display, or the best all-around balance.
Which one is better?
Winner: LG IPS 4K
LG IPS 4K is the better bang-for-your-buck winner on this page because it comes out ahead on more of the specs and value signals that matter most for buyers shopping this category. It wins here because it has the faster motion target on paper, comes out ahead on response time, comes out ahead on brightness.
The better monitor depends on whether you are prioritizing sharper desktop productivity, faster gaming response, or the stronger all-around port and ergonomics package. Resolution, panel type, refresh rate, and connectivity usually decide this category more than marketing language does.
Use the side-by-side table first, then open the deeper review pages if you want more context on setup, long-term ownership, and which model is the smarter buy for your exact priorities.